The importance of market research

Nuala Foley is Industry Engagement Manager at KSS AHSN. In her latest blog she tells us why market research is so important for companies wanting to work successfully with the NHS. Whether you’re new to working with the NHS or have been doing so for some time, there’s no escaping its complexity. Understanding how it works and how to engage with it won’t happen overnight. Basing your engagement on market research will give you the best chance of success, and help you to avoid too many unproductive conversations. If I had to give one piece of advice to companies...

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